Evolving Videotours360 Will change Real Estate forever, here’s How.

David Stephen
5 min readDec 19, 2020

This Simple article goes through all the loops, the changes that 360 video tours will have to undergo to be a perfect FIT for the Booming real-estate industry, basically, it’s like a review of some sort.

videotours 360

So we basically know 360 images and 360 videos are kind of booming right now and while there are a lot of businesses already using this mode of business, we see this majorly in the tourism industry. The amount of potential this has or could have to take businesses not just real estate to the next level in 2021 is massive!

Let’s dive into how this 360 degree video tours for real estate will change 2021!

  • Instant eCommerce
  • Live chat during a tour
  • Gamification
  • Artificial Intelligence
  • Share to unlock
  • Payment gateways integration
  • Lead generation

Videotours360 comes with a couple of ups… did I say a couple? No, a lot of features that it’s amazing for the price, it’s currently being sold for… and no this is not just a hype… keep reading, let’s break it down for real estate here

Instant eCommerce

An ordinary video tour software like Kuala can’t do all that listed above and that’s why the platform of 360 video tour is evolving… at a very rapid rate (all thanks to covid-19). Being able to see what you want to buy like you are there and make the purchase INSTANTLY. let me draw out a scenario RIGHT HERE.

steps:

a. You have the desire to go out and purchase a particular product, but you want to do that offline but can’t.

The feel of being at an online store URL will never be as good as being in an actual store( although I can’t deny the fact that some people love the flat-faced shopping experience… HAVE YOU EVER SHOPPED AT A 360 store? of course, the answer is NO because it doesn’t exist! well until now.

b. you open a website to shop and to your glorious surprise, they have a 360-degree showcase of their physical store in all it’s glory, how would you feel as a shopper?

c. you simply roam around in the store(like you would on a real one… and then choose to buy or not) then proceed to checkout right inside the tour.

When I saw this happening live in my presence, I was like ok WOW! WTF?

if you know what this means in the eCommerce world… then you’ll know why am excited!

Live chat during a tour

ok, so back to real estate, as a real estate agent, what if your client decides to go on the tour but wants you with him? simple! inbuilt live videos will do JUST THAT! just like zoom.

LiveChat feature

imagine making negotiations on a property via live video as the virtual tour is in session, selling components of the house in the tour is still another idea… Limitless possibilities.

Gamification

A shopping process won’t be super exciting without REWARDS. This product puts that power in your hands by giving you tools to put your customers through a tailored process… or more like a story. Personally, I’ll say that it’s an interesting eCom concept that’s not been explored yet.

right inside the tour as a user explores, they can unlock coupons or discount codes for certain actions. even freebies too. like I said before the possibilities are endless.

Artificial Intelligence

in recent times AI has been doing incredible things, we even fear it might overtake the world! this software comes with such level of infrastructure in place to monitor your users’ behaviour inside your 360 video tour.

now, what does this mean for you as a marketer or realtor or a full-blown agency, it simply means that you can run more tailored ads as it can also be embedded into webpages and tracked with pixels from Facebook.

Share to unlock

if there’s one feature that has steadily but surely gained popularity over the years, it’s the sharing ability… it’s crazy the kind of chain reaction that could bring in the industry…

looking at another scenario…

  1. a prospect requests to see a property on a virtual tour of course.
  2. he/she gets so happy and blown away by the incredible tour service that is received, they share your tour on Facebook and a month later 100 more visitors see the tour and you grab free leads with your autoresponder integration built right-in… which could lead to more sales or even a wider audience reach.
  3. on the same tour seen by 100 other people, a lot of people just plain curious with no intent on buying any property whatsoever view the virtual tour and see some properties in the property, e.g a cozy Italian leather chair.
  4. This same curiosity leads them to tap on the product since it’s it has an icon on it…
  5. a pop-up window appears and displays the price and all other details of the leather chair…
  6. They are INSTANTLY WOWED!
  7. A few of these curious bunch decides to purchase the product instantly and…YOU JUST MADE A SALE!
  8. the fun fact about this is THE VIRAL LOOP, from a single share to thousands or millions of shares!

Now, while I made the scenario entirely focused on the real estate niche, this can definitely be replicated for any NICHE of business out there…

Payment gateways integration

A shopping platform can’t work without a payment gateway integration. even better you have access to multiple payment gateways… this platform ticks both boxes!

I’ll have to say that the developers really did spend A LOT OF RESOURCES making it feature RICH!

Lead generation

Generating leads with video tours is one of the most amazing forms of LEAD GENERATION I’ve ever ENCOUNTERED!

super interactive too…

Conclusion

In the end, it all comes down to…what’s right for you? what makes your business stand out? what will move my real estate business to the next level in 2021? will this ecom virtual tour FLY?

SEE YOU IN 2021!

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